Your org probably puts 80% of its effort and spend into finding the largest student sources (biggest markets, largest demand areas). Good, because that's smart today. But this leaves niche areas under-served -- we let you find these niche students more easily.

The traditional agent dynamic has delivered a spread environment for agents. It's the reason your contracts will stipulate max. number of applications per student (good luck enforcing this). You need to constrain supply & drive % conversion in a more deliberate way.

Do you have readily-controllable taps to tighten and loosen re: agent supply? Maybe an Indian state's visa declines skyrocket, or perhaps several agents over-supply a program area with applications (swamping colleagues there). You need greater discretionary control.

Have you analysed and forecast the point at which it becomes impossible to continue at this rate? With inflationary pressures, upward agent commission percentages, and the increased cost of every stage of recruitment (plus largely frozen tuition fees), this date mightn't be too far off.

Time to change the way you do business?

When an organisation has a largely undifferentiated, passive approach to sourcing a commodity, it's going to end up with more of the most common variants that ecosystem offers.

As with agent-supplied students today. Getting more applications - proportionately - from some markets vs others? Change your structures a little to mitigate the risks and develop a truly global campus.

You've got precious few options to achieve this today. Recruit more students? Sure, but at what margin in today's pay-to-play environment? There are only so many discounts that can be disguised as scholarships before your market starts to sense neediness. And since your competitors are all doing it too, your market pretty quickly morphs to become the target audience of the next tier up.